Hi, I'm Jamie, a design student at the University of Dundee, with a strong interest in marketing and innovation. My interest in Product Design was a natural evolution of my passion for innovation; for as long as I can remember I’ve looked at things and wondered how they could be improved. Whether it’s a physical object, a business model or an idea I seem to get more excited about the possibilities than I do about the current application. I admire the way in which innovators can help businesses evolve, remain relevant in a changing world or transform whole cultures, societies and markets.

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Whilst I don’t necessarily see myself as a “designer”, I believe that the fundamentals and principles that underpin a career in either innovation, design or marketing are very similar – remaining curious about the world and everything in it, never accepting “good enough” and always having the courage to try something new.